When starting a small business, many people tend to focus a lot of energy on their current customers while neglecting new ones. It is important to put your brand or service on the market by promoting it in a very influential way. One great way to do this is by sending gifts and samples to sponsors who agree to review your brand. Or, you could also pay for a sponsored Facebook advertisement with a goal to reach a certain amount of viewers.
- Securing new customers is the name of the game in business, and as a marketing expert I can offer strategies for lead generation.
- Some customer acquisition strategies are expensive, while others are low-cost or free.
- Facebook advertisements are a leading paid customer-targeting channel, but Twitter’s advanced search queries are cheaper, while blogging is free.
“While you may generate plenty of money by improving customer retention by focusing on your existing customers, you’re only getting a small piece of the pie.”