By default,search engines will make it their indefatigable duty to follow the path of every link, unless instructed not to. The snippet of HTLM coding that does this results in a Nofollow link. Since links are actually crucial to page rankings and most certainly affect how Googl algorithms assess your site, making a link a Nofollow link, essentially making it invisible to searchers is not a decision to be taken lightly. But in the interest of not getting spanked by Google there are links that should meet Nofollow criterion, including product endorsements, affiliate links and social media buttons.
- By default, search engines will doggedly crawl after every single link unless alerted not to by a snippet of code.
- Although links are essential for good page rankings, there are some necessary links that Google will not reward you for having that should be made into Nofollow links.
- Some good examples of these include affiliate links, product endorsement links and social media button links.
“With internal, external, and backlinks in our toolbox, we are well aware that only the right mix of links results in higher search rankings and tons of traffic.”