There are so many different factors that contribute to very high search engine rankings. But, we often fail to find the most important one. That is the user experience. There are so many different psychological principles that explain why search is such an effective form of marketing. Having and understanding of why users interact with some search listings and don’t interact with others can help you create a much better user experience. Pain and pleasure are two deciding factors in what we search for.
- Pain and pleasure are the key motivators in our lives.
- Take the effort to get to know your users by creating a persona of your ideal customer.
- People trust that google prioritizes search results based on their importance.
“Understanding why users interact with some search listings and not others can help you craft a better user experience, from the initial click all the way through to the conversion.”