The state of searcher behavior has been revealed through 23 remarkable stats. One of the greatest frustrations in the marketing world has long been the lack of data from Google and many other search engines and the behavior of users on their platforms. Sometimes, Google will give information, but it is not very specific and correct.
- Marketers need to know things like: How many searches happen each month across various platforms?
- Until now, this data has been somewhere between hard and impossible to estimate.
- Clickstream data is awesomely powerful, but when it comes to estimating searcher behavior, we need scale.
“One of the marketing world’s greatest frustrations has long been the lack of data from Google and other search engines about the behavior of users on their platforms.”