Websites are incredibly intricate. Due to their complex nature, websites that undergo major changes, such as site migrations, often experience problems after these changes are made. These problems can have a negative impact on the website’s performance, however, many problems can be prevented with better communication. Engaging with an SEO team to discuss the motivations and objectives for a site migration, as well as the type of migration necessary to fulfill these goals, is essential to the success of the project.
Read more: There’s No Such Thing as a Site Migration