Fortunately, marketers are no longer boxed into general ad targets and a hopeful list of keywords. With remarketing tactics and social media it’s possible to get a very precise bead on one’s exact niche customer. New lookalike audience culling features, available on various platforms, can help marketers sell to a whole new pool of people. To make the most of these new options, however, it’s important to match those customers that have consistently proven to be reliable, repeat customers, open to upsell opportunities. Start with a modest budget and be sure to use content that works for the platform being used, as some do better with text options, while others are more inherently visual.
- Google’s Similar Audience feature and Facebook’s Lookalike Audience feature both afford marketers major opportunities for remarketing to customers.
- When creating a customer list for matching, it’s important to hone in on customers that are proven long-time and repeat users of your brand, open to upselling.
- A good remarketing strategy should make use of your best skills, whether those are in text offerings, or in video.
“On Google, while you don’t have the convenience of tapping into users’ interests the way you do on social media, you can still build a similar audience by importing an email list or converted user list into Google.”