Online reviews may be playing too large of a role within the minds of customers. You need to know that some companies are now hiring reputation management firms in order to make sure that some of the more inaccurate online reviews simply get rebuffed with a more balanced view.
Google itself is trying to stepup and verify the authenticity and veracity of these online reviews. A tool like Localeze is putting more weight on the concept of local reviews, written by people that have actually been to a given restaurant or shop.
- Research shows that 97 of consumers read and base their judgements on online reviews.
- Bright Local’s Local Consumer Survey of 2017, found that buyers trusted online reviewed much as personal reccommendations
- Google uses reviews, which are a wellspring of user-generated data, to decide which sites should be the most visible.
“It’s not a matter of if your business will get reviews, but when. Poor reviews can sink even the strongest businesses.”