The author lists a variety of strategies to create content that will generate the greatest number of organic search engine results. On the classical journalism side, she emphasizes that the content should answer questions that the reader would have about a particular topic, with facts backing the information. On the marketing side, she lists ways to partner with influencers in social media, and how to make the content visually appealing. Finally, she reminds the target audience of the importance of keywords.
- Networking and creating relationships with influencers in your market can help drive people to your content.
- Evergreen content is a good choice for your brand, as it stays relevant for a long time.
- A podcast is another way to create great content and drive an audience to your content.
“Link-worthy content is, simply, useful content. Ultimately, you want your content to be the best answer to a question being asked by someone in your target audience.”