The most successful brands opt for white hat techniques in their search efforts because the strategy focuses on making your site more visible through quality content and organic link building. Below are some ways you can earn a proverbial white hat: Your site should be focused on a set of relevant keywords, and you can identify the most effective words by researching keywords or phrases you think people might use to find your site. If other sites are linking to you, it means you have quality content and therefore will reap the reward with higher search rankings.
- The series is based on a 1973 film of the same name that features a futuristic wild west theme park which caters to the dark desires of its wealthy guests.
- When entering the park, guests pick out their own outfits complete with the choice between a white hat or a black hat – a not-so-subtle nod to whether or not they’ll choose to play the hero or villain later on.
- Marketers face a similar choice when outlining their inbound marketing strategy, specifically when it comes to generating traffic through links.
“Adding keywords that have no connection to your content is a red flag for search engines because of how unnatural it looks.”