There are many things that people get wrong when doing content audits on their websites. Having poor content audits will cost you money and clients. Some of the things that companies get wrong with content audits are having a strategy that is not properly defined. Another is not having the best metrics. There are many things that you can do to improve your audits so make sure you are taking care of them to make the most of your content marketing.
- Content marketing is a good way to attract new visitors to a website without the cost of advertising.
- Auditing content is a very important process. Audits provide information on what content is contributing to sales and what content is just taking up space.
- Audit strategy should move content towards the goal of increased long-term profits. A good strategy should be designed and implemented before starting an audit.
“In a 2015 study about blogging frequency, companies that published 16+ blog posts per month got nearly 3.5X more traffic than companies that published 0-4 posts per month.”