Here are some helpful tips that one company has learned after investing one hundred thousand into ads on Facebook. First they learned that if you do not fully invest then then your cost per acquisition will rise very fast. They also learned that if you segment your audience then you will be able to manage the set CPA easier. Another tip they have is to study the regional lifetime values, so you are able to bid geographically when marketing the ads. They offer a long list of tips for people to base their social media ads around.
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