98% of people who land on your page don’t create a sale. The 2% of customers that buy from you are likely to again! this is where remark eating and retargeting become important. Retargeting refers to using cookies when a return customer lands on your page to display items they might buy based on what they have bought in the past. Remarketing targets customers who showed interest but perhaps abandoned their shopping carts. Both tactics can translate into sales if done correctly.
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