Content marketing is an aspect of digital marketing that has more than just erupted exponentially in recent years, it has come to be known as the very backbone of being able to promote your business and website and attract customers. However, one thing that most people fail to implement in their content strategy is the idea of consistency, which is absolutely vital when posting information on your blog, or when providing updates to followers on social media.
- Creating content for your online browser is a lot like engaging in a relationship, in that you want the browser to remain interested and desirous of keeping the relationship ongoing.
- To keep that relationship going requires fresh content that engages and builds connections with the browser.
- The goal is to have your brand top-most in the browser’s mind, to have it associated with positives, like getting their needs met and learning useful knowledge.
“there’s one rule that holds true no matter what: Content consistency is key.”