Marketer's Braintrust

The holidays can be a volatile and risky time for advertisers, no matter what market you’re in. For some businesses, it’s the best time of the year. For others, business can slow down dramatically. Online retailers and others who get a boost from the holidays see much conversion rates, higher search volume, and higher CPCs. […]

  “What’s the best way to target new prospects on Facebook?” I get asked that question a lot. Of course it’s usually not that *exact* question – it’s more like “I sell martial arts equipment – how can I find new customers on Facebook?” or “we need to generate leads for our local service business” […]

Which Do You Want: Rankings, or Traffic and Conversions? [In case you’re new here: The SEO strategy that we use and teach is called Link Liberation. The software we use to automate the entire process is called ResultFlow.] I’ve been doing SEO since before Google was invented. I’ve seen a lot, but one thing has […]

In a recent review of over two dozen less-than-successful Facebook campaigns, I discovered that every single one of them was making the same two mistakes. Yesterday, I explained how excessively broad targeting is killing their ROI. Today, I’ll explain why the bigger problem is in the way the campaigns were set up in the first […]

One of the first things we teach our new ResultFlow users about is audience targeting. Why is this so important that we literally don’t want people to touch the software until it’s done? Audiences are like Keywords The audiences that you target on Facebook are a lot like the keywords you use for search ads. […]