Approximately 9 out of 10 marketers claim that the exposure for their company through social media generated superior returns on the investment. This is the primary advantage of digital marketing and the reason why social media is a critical part of every successful market strategy. It serves to boost traffic on your website, while at the same time is powerful in brand promotion and awareness. It can also increase your conversion rate, directly improving your revenue numbers. Since social platform presence is expected, it also improves your customer satisfaction.
- Social media marketing can help increase brand awareness as you will have access to a broad range of audiences.
- Social media allows you to offer better customer satisfaction as they have a line directly to your business via direct message or tweets.
- Social media marketing is cost effective as you don’t need to pay to have your product advertised in a magazine or on television which is expensive.
“About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages.”