The magic of contact page optimization Given its potential for not only generating leads but also acting as a strong trust signal and delighting customers, the contact page should be on your top 5 list of conversion points to fix. The company revamped its contact page, trimming it down to four fields to minimize the load on the visitor: What I’ve consistently seen with contact pages is that less is more. If you absolutely must collect information, but your conversions are abysmal because of the opt-in you’re using on your contact page, consider a multi-step contact page.
Key Takeaways:
- Your website’s contact form may seem like the most mundane element of your site, but every marketer should pay attention to it.
- In the past, I didn’t give contact forms much attention. It was a sub-secondary didn’t-care-about-it page when I had a lot more to worry about.
- Then, I ran some tests on removing a single form field and found this one change boosted my conversions by 26%.
“Anything you do to move qualified leads into your funnel is a smart move.”
