There are 10 conversion copy tips that every single SEO writer needs to know. Structuring your copy like building a house is one of these useful tips that people can use. Linking your ideas all together is a much better strategy than treating them all as separate. It is a lot like building a home because the first thing you do is lay the foundation down. As you go on section through section, you build on the previous point.
- Regardless of the topic, high quality content contains Expertise, Authoritativeness, and Trustworthiness, also known as E.A.T.
- Your Money or Your Life, or Y.M.Y.L., refers to content that can affect the reader’s happiness, finances, health, or overall well-being.
- You should write actionable copy, which makes the reader feel like you are next to them, giving them advice.
“Optimization is an integral chunk of making online content work. It helps your content get seen, shared, and discovered, which ultimately helps your brand.”