Holiday emailing is a must and generates approximately $44.00 for every dollar you spend. Most companies are sending out holiday emails and yours needs to stand out by using some of the following strategies. Examine your competitors marketing campaigns and see what they are offering and decide how you can compete. Go back over previous holiday campaigns and identify with what worked. Do not just concentrate on Black Friday, Cyber Monday any longer, but use the entire Holiday Season to promote and run sales. Make sure your ads are sending out a clear message, and send more emails then you normally would. Consumers expect to be notified and they do not mind it.
- Email campaigns produce the highest percentage of profit across all the digital platforms.
- Each marketing email should be timely, and solely focused on the content.
- It’s important to look back on past email marketing campaigns to identify your companies strengths and weaknesses.
“If you’re running an incentive for email sign-up onsite, reassess the depth of the discount on offer.”