Authoritative and relevant link building is one of the key ways to ensure that your content results in high traffic and high conversion ratings. Unfortunately, there are many myths floating around in the marketing world in regards to link building that need to be corrected. A common myth related to link building is that sending out mass emails in bulk will result in higher levels of traffic. This could not be further from the truth. In fact, sending out individual, personalized emails have been shown to result in longer-lasting contacts.
- Many believe that you do not need to have links in order to rank higher, but having authoritative and relevant links within your content absolutely results in a higher rank.
- It is best to avoid going to other sites in your industry and requesting that they backlink your money sites. This ends up sounding spam-like and unprofessional.
- Your goal should not be to send out mass emails as many business owners presume. Studies have shown that personalized contact is more likely to result in conversion.
“So, if you’re still confused about link building, read through to have ten of the biggest myths in the business dispelled.”