Creating a spreadsheet to keep track of the statistics surrounding both you and your audience in terms of your follower to engagement ratios is a great way to monitor your productivity levels while enabling you to zero in on problem areas. Try to keep track of when you’re posting the most comment, when your audience is showing the highest engagement rates, and general statistics such as how many likes and followers you get each week.
- Before one goes into doing the tracking of metrics for the social media marketing report, he should do a Google or Excel spreadsheet of the data first.
- Using spreadsheets on the social media metrics data will enable one to share his findings with the team and reflect on changes that have occurred over time.
- One thing to track is content metrics which enables one to analyze the content that is shared on social media and identify specific patterns.
“Tracking timing metrics will help you pinpoint the best times to post your content and help identify gaps you need to fill. For instance, you might decide to start capitalizing on trendy and relevant topics, or post at different times of the day.”