The world of content marketing is constantly changing, and consumers preferences have changed along with it. As opposed to traditional blog posts, there are several new types of content that customers are actively searching out. On the top of that list is video content, as online marketers are tailoring many of their strategies to fit this demand. Also, online users are often on social media, which provides an opportunity for marketers to create content specifically designed for these platforms. Other popular content types include online courses, blogs, interactive tools, and even research-based content.
- Videos consist of 80% of web traffic and users watch about 8 billion videos per day on Facebook along with 10 billion per day on Snapchat.
- ESPN combines articles and videos to help promote their content to people who want to do a deep dive and also people who just want a quick 30 second summary video.
- Mashable helps create visuals and clear headlines that give readers a clear representation on whether or not they’re going to enjoy the article.
“For content creators, it’s important to know what kind of content readers want, and also how they want to read it.”