Content marketing is sky rising with a big year in 2016 and a promising year in 2017 but content marketing may not be for everyone. You have to live on coffee to be a content marketer. Because, coffee. This nectar of the gods is actually the stimulant of energy and concentration, all necessary to a content marketer’s daily lifestyle. The best content marketers are learning something new almost everyday.
Key Takeaways:
- Content marketing is seriously on the rise, as an integral form of brand and online marketing.
- 200 million people use ad-blockers (which means that content is virtually the only way to reach them), 88% of B2B marketers are using content in their marketing strategy, and it’s a well-known fact that the ROI on content is higher than it is for traditional advertising.
- If you’re able to self-discipline and self-learn on your own time (this could include working from home), you’re a fantastic candidate for a content marketer. If you tend to pick up the TV remote all the time when left alone working from the couch — content marketing may not be for you.
“New trends are the name of the game in content marketing. You must love to read and learn to be a great content marketer ahead of the game.”
