Start 2019 with a focused, realistic plan for your marketing strategy, to include your goals and what extra resources or expertise you’ll need to achieve them. Revise and update your business cards, brochures and other marketing and sales materials every few years — this job is too important to entrust to amateurs. Likewise, get a professional web designer to set up a sleek, quick-loading, mobile-friendly website. Look into using video and social media to promote your business, and think about offering some free samples, too.
- Small business owners have limited resources when it comes to marketing their products so they need to know how to target their efforts for maximal efficiency.
- For small businesses, their marketing is their cake and the marketing plan is the recipe. They need the recipe to guide them to make the cake.
- Every marketing plan should include goals that are set for the year and targeting the marketing in order to focus their promotions.
“Most businesses need to look at their marketing materials every 3 to 5 years, as brochures and logos can become dated very quickly. Always hire professionals for this – your son, niece, or well-intentioned neighbour is not the designer you want (unless they’re certified professionals with raving reviews on their portfolios).”