Research shows that value-added services can increase value for customers. Customer lifetime value is a key measurement of how much value customers are gaining. Ways to increase customer lifetime value are through email marketing, social graphics, market research, keyword research, Google posts, review management, crisis communications, UX testing, documentations, and remote team support. Ask yourself if these services are something your clients would want to see, does it make sense with the other services you offer, it is helpful, do you have the resources to do it, and is someone else already offering this?
Key Takeaways:
- Any business person has an array of metrics with which to gauge their business’s performance. One important one is Customer/Client Lifetime Value.
- Customer/Client Lifetime Value, or CLV, is about attempting to meet each of one’s lifetime customer’s needs, thereby rendering the best possible customer service to each.
- Creating CLV opportunities stems from being able to anticipate customer needs and coming up with useful and practical solutions in a timely manner.
“Be flexible – you may need to adjust your contract to focus on higher-impact opportunities and quicker wins.”
