Large images are attention getting but not when someone tries to view your site and it loads very slowly and sluggishly because of the images that uploaded to the site. There are a couple files that you can use to optimize images and their size. JPEG will help to compress the file size but it will take away from the quality of the photo. If you use a high quality photo in the first place it creates a good balance. You can have the best of both worlds with high quality photos and faster loading speeds.
- To compress images and reduce their footprint, use a plugin such as TinyPNG or WP Smush.
- Try to use original pictures rather than the same stock photos so many other sites use.
- Create responsive images that will scale properly for mobile devices.
“Image optimization creates many advantages such as better user experience, faster page load times, and additional ranking opportunities.”