Once you have an online social media presence it is incumbent for any marketer worth her salt to keep that presence active and engaging with any potential product users. Obviously, picking the site that works best for your product is imperative. Every site has a different agenda and a different way to engage users. Find the one that works with your product, brand and voice. Then you must keep that presence active. It isn’t always easy. But it does not have to be arduous either. There are hacks that get the job done. Find a core group that is into your product and repost their postings. Piggyback on the theme of the day. Is it dog parent day? Grandparents week? Find a hook and use it. If what you want most to convey is not getting itself heard in a text format, go video. Share tips that come your way, or newsy items that you can dovetail with your brand and product. If all else fails ask for some intel yourself. Make your brand seem more approachable with pics that describe teams and events at your place of work. Always repurpose your best bits and do it a little differently each time. Say the same thing, but with a video, instead of a blog, for example. Develop intriguing challenges and contests and write in opts. Always give a heads up when interesting influencers, or events, are on the horizon.
- It’s easy to lose your way in the morass of social media, because each site is geared to engage with a different group and in a different way.
- One way to get going on social media is to find a group of friends you can engage with and share content with.
- A good way to develop a unique and easily recognized presence on social media is to use video.
“Engaging with your social audiences shouldn’t be a chore. It simply requires a bit of creativity and finesse.”