A high conversion rate – a high percentage of site visitors who become customers – is key to business success. Good content can improve your conversion rate. Customer surveys can be used to find out what topics interest people. Follow-up emails and social media platforms can be used to communicate with customers. To persuade site visitors to take action (purchase, subscribe, etc.), you need a strong call-to-action, or CTA. A persuasive CTA is concise, urgent and well-designed. Keywords are also important. Optimize your content for purchase-oriented, long-tailed keywords. Additionally, make use of trigger words, such as “free” and “limited.” Finally, don’t overlook SERP snippets as a way to attract attention.
- A high conversion rate is the goal of all advertising and marketing strategies, specifically to ensure that a high percentage of visitors go on to become customers.
- Once a visitor commits by buying a product or service, it’s wise to follow up with an email.
- This simple act provides your site with useful demographic feedback, that can be used for future marketing campaigns.
“Content promoting is just compelling when it is connecting with your intended interest group.”