Marketing is designed to engage with prospective buyers and reel them in. It accomplishes this goal with creative and engaging content. Unfortunately, some industries have more to work with than others. People are naturally impelled to read about products that dovetail with the movie industry, or with interesting topics, like glamorous people. Marketers are not able unfortunately, to pick the industry that their product hails from. Some products have very mundane purposes and hail from industries not at all rife with glamour. But that does not mean that the job impels less. Even seemingly dry topics can draw in readership. Firstly, always avoid nerd-speak. Keep the tone easy to understand and approachable. Most importantly, find a question that fits with your product and brand. Even if the tale is not glitzy, people will read on to get to the answer of a problem. Remember, it is not necessary to keep everything dry. Use a bit of humor to keep the engagement going. If text is just not making the grade, go visual. Use pics, infographics, video. Use a storytelling format to engage your viewer or reader. Develop a recognizable personality. Become a recognized authority of your topic. Use examples that drive the point home for your reader.
- It’s true. Some industries are more glamorous and interesting to read about than others.
- But that should not mean that marketers cave in, refusing to find blog topics or videos that can showcase even the boring stuff.
- Always avoid difficult nerd-speak and find a way to answer a heretofore dicey problem in a new user-friendly way.
“If the content is educational and solves their problems, people are more likely to be interested in reading it.”