Visual content does a lot better in internet marketing. There is a saying about a picture being worth a thousand words. It’s even more extreme than that. The brain processes imagery around 60,000 times faster than text alone. Pages with video tend to get a 2.6 times increase in time spent on the page. Color has been shown to account for 85% of why someone makes a purchase. Visual fidelity is where the money is at.
- The human brain is able to process visual content 60,000 times faster than written texts.
- Articles that include images get 94 percent more total views than articles without images.
- Video marketing can increase traffic to your website as well as sales.
“Simply put, visual elements are key for driving traffic and engagement across your sites and social channels.”