There are many different ways that you can use content marketing in order to build brand awareness. When you use content marketing you typically will be able to build brand partnerships and you will improve the organic ranking of your website. It is essential that you research who your target audience is so that you can produce content that is valuable for them. You also want to make sure that you are using influencer marketing as that can expand your reach and diversify your audience.
- Use Google Forms to create a short survey to send to your audience through social and email.
- When your brand name is still unknown, create non-branded content to drive traffic.
- Use Google Analytics, SEMRush and other tools to interpret user data and inform your content strategy.
“Getting your foot in the door as a new startup or business often requires forming close partnerships with other business owners.”