Content marketing can take the form of videos, webinars, FAQs, articles, ebooks and blog posts. It is important because, if properly executed, it can get your site ranked on search engine results pages, thus driving more traffic. Content marketing can also earn your website authority and credibility. The pay off is more leads – three times as many leads per dollar as traditional advertising – and more sales. Content can serve to educate your audience and boost brand recognition. Over time, it can lead customers to developing an affinity to your brand. The content a brand produces can be promoted through social media and shared by users.
Key Takeaways:
- One of the most important benefits is that it gets your spotted on search engines.
- Having great content marketing, you will see an increase of web traffic.
- Great marketing knows how to sell to people and if you have their assistance, you’ll likely get an increase of sales.
“Right now, more than 4.66 billion people use the internet–that’s 59% of the global population. Whether you’re planning for it or not, your customers and your potential customers are looking for you online.”
Read more: https://localiq.com/blog/benefits-of-content-marketing/
