If you have email lists with low rates of engagement activity, stop sending to them. Every time you send to a list with low open and engagement rates, it hurts your domain reputation and your chances of connecting with other potential customers. Boost your engagement by personalizing the from email address to drive replies from subscribers to a real person instead of email@example.com. Engagement rates plummet if recipients don’t open your first email, so if they continue ignoring you, the probability of them ever opening your messages is going way, way down.
13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017