Content creation is one of the primary factors associated with inbound marketing, and it pertains to developing content that will drive a targeted audience to your company’s website through avenues such as blogging. You will also want to find ways to stand out as a topic expert to Google execs, like utilizing the pillar and topic cluster module used by HubSpot. Integrating retargeted or pay-per-click ads is also a great way to drive organic traffic to your site through paid advertising.
- In order to develop great content and drive traffic to your website, you need to know as much as possible about your audience.
- Google’s algorithms reward perceived expertise, so using pillar pages and long tail keywords can help you be perceived as an expert over time.
- Paid ads on social media are already critically important to marketers, and are set to grow even more important in the next five years.
“Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it’s hard to look back and see what’s driving traffic to your site and what isn’t.”