Marketing is important for your business, but how do you know if your marketing efforts are working? Analyzing the results of your marketing is an important step in improving your marketing. Awario is an application that helps monitor if keywords (such as your business name) are growing in popularity on social media platforms. You can link you social media platforms to the account for better searches. Sotrender is an application that will measure how your platforms are trending against competitors.
- Evaluate keyword mentions and sentiments to monitor growth and how it compares to competitors.
- Assess audience activity and engagement to discover more about your customers.
- Social media marketing is simultaneously working and not working until you measure it.
“Set up an alert for your brand (slogan, campaign, blog post, CEO, URL, etc.) and Awario will tell you how the use of your keyword is growing, what the sentiment behind it is, and how it compares to your competitors and previous campaigns.”