Think about an average day, how often do you search for things using specific words. It is a lot isn’t it? This is what makes keywords so important in all aspects of business. In their new article, Aleh Barysevich breaks down three strategies for utilizing linking strategies with volume and structure of web searches. By reinforcing points like including links on the main page, linking all important pages and making sure your expectations are reasonable, you’ll be a pro at managing your web presence.
- Having a shallow click depth means that it takes a minimal number of clicks to get from a page on your site from your home page.
- Two to three clicks maximum should be the goal to achieve a shallow site structure.
- Keywords should be a part of all anchor text, as it serves to inform browsers as to what to expect from a link.
“Contributor Aleh Barysevich breaks down three strategies you can use to boost the effectiveness of your internal link building campaigns to fulfill specific SEO-related goals.”