When seeking out better content marketing there are a few things that you can do to increase the amount of people that see what you have to offer. The first thing is that you need to make it personal. That is sometimes difficult but you need to research who you want as customers and reach out to them. Make people want to click on your links by creating a aura of mystery. And finally provide link associations so that people feel even more connected to your content pre-suasion.
- Understanding your audience and making your message relevant to them is one key to pre-suasion
- Include a mystery in your content to help hold people’s attention
- Use associations such as metaphors to help convey your message
“The basic idea of pre-suasion is that by guiding preliminary attention strategically, it’s possible for a communicator to move recipients into an agreement with a message before they experience it.”