The content marketing landscape is constantly changing, so it helps to keep up with the latest statistics. Currently, 82% of companies use content marketing, up from 70% in 2020. Their priority goals are generating quality leads (79%) and traffic to the website (75%). In terms of content distribution, organic search (89%) and social media (87%) are the top channels. The most popular type of content is blog posts (92%), followed by email (66%). Marketers report that posts with images and list headlines work the best. In terms of video content, YouTube is king (83% of respondents watch videos there), but Facebook is catching up (67%). Finally, 42% of marketers currently use automation, primarily for task management.
- The percentage of companies using online marketing has increased form 70% to 82% since 2020.
- Search engine optimization and updating or repurposing existing content are considered the most efficient marketing tactics.
- The typical organization spends one-quarter of its marketing budget on content creation, about the same as paid media and software.
“These statistics provide useful insights into where the content marketing industry is and where it’s heading.”