If you are using a ‘pay-per-click’ advertising strategy, you should know that there are ways to pay less to Google for this tool. When setting it up, know what your goal is for getting clicks– is it just to draw attention to your business, or to result in a purchase? You can also specify which geographic area you want to receive your ads and how you want them displayed. Finally, you can set how specific of search terms you want affiliated with showing your ad.
- Many business owners aren’t aware that they can pay Google less and get the same or better results.
- Be sure to take advantage of targeting customers in certain geographical areas.
- Don’t use broad adwords because then this will just lead to them clicking and it not going anywhere.
“On the other hand, the display network lets your ads appear on thousands of websites in the Google Display Network, which shows Google Ads. If you are planning to run your ad in both, do so using separate campaigns.”