There are different types of advertising and one of the is pay per clicks. It’s not the best for small business, but it’s better than nothing. When you search for something on Google and you see the “ad” with the box around it, that’s PPC. It’s not as easy as signing up and you’re good to go, you WILL need someone to help you put the right words in. It’s also not the cheapest form of advertising either, so make sure you have a good budget. The last thing you can do is make it a part of your social media. Follow those you and you can have PPC ads.
- Not every marketing tactic is useful for every small business. It may be that Pay per click advertising is not a best fit opportunity for yours.
- Pay per click ads are, as they sound, ads that are useful to browsers only once they are clicked on.
- The creator of the ad agrees to pay a given amount for every time their ad gets a click.
“The first (and biggest) question to ask yourself is whether you can afford to spend the required money on this.”