Here are four innovative ways to increase the impact of your instagram account on your business. First, partner with an “influencer” to increase your reach. Next, keep an eye on popular and trending hashtags – how can you incorporate them into your story? Third, keep your colors consistent to help with your brand imagery. Finally, research and use basic rules of photography like the Rule of Thirds, like the pros do, to ensure high quality photos.
- Social marketers are often tasked with growing Instagram followers using people in their target audience.
- On the day of the Boston Marathon, Garmin, makers of GPS watches, had popular running blogger NYC Running Mama take over their Instagram account.
- By having Michele take over the official Garmin account, the brand was able to reach Michele’s 66,000+ Instagram followers.
“One of the fastest ways to increase your reach on Instagram is by using hashtags.”