Optimizing your online content for to generate web traffic isn’t as difficult as
it seems. The key factor is planning ahead. Working with your colleagues to
create an outline of the content you plan to offer and then integrating other
content from outside sources, such as customers, internal content from employees
and other partners. The best start is to create all of the home made content you plan to use first, and then build upon that with the additional content. This approach allows you to combine and edit into a well organized and though out multi-media web package.
- When producing digital content, it is most efficient to break the process down into three steps.
- Working in partnership with others can lessen your workload while generating more content for you.
- Content you have already written can be re-purposed as video or customized and re-posted on another site.
“… you’ll need a plan, because contrary to what most people think, we really don’t work better under pressure.”