It is critical for small and medium-sized businesses to use empathy to engage with their clients. Due to the current conditions, it is even more important for businesses to connect with clients. First, it is important to email clients and use compassion when doing so. It is important to let them know that you are there for them and to communicate clearly. Secondly, it is important to use content to connect with your customers. Third, hosting a virtual event can build a sense of community between you and your customers. Lastly, it is important to remain positive even though we have to engage in social distancing.
- It is important to launch content that shows how you support your customers, resources to help them and external links to help them.
- It is important for small and medium-sized businesses to email with compassion if they want to enhance their digital marketing.
- Small and medium-sized businesses can launch virtual events that help them reach customers.
“Some of the best email marketing we’ve seen comes from brands who lead with empathy.”