There are 4 main ways to reduce “churn”, or subscriber attrition, with email campaigns to make sure you retain customers interests. One is to segment, or specifically target, different parts of your listserv with certain topics. The second is to offer educational content in additional to product offerings. The third is to collect and analyze feedback from subscribers to keep them engaged. The final step is to show appreciation for your users.
- Email segmentation is targeting specific groups based on certain criteria, it is not logical to send the same mass email to all subscribers.
- Combat churn by teaching customers the value and functionality of your products, this way they will gain a deeper understanding of the brand.
- One of the best ways to prevent churn and gain knowledge is to seek feedback from customers.
“To keep ecommerce consumers in the sales cycle, create email campaigns that engage and educate your audience. The goal is to engulf customers in a worthwhile shopping experience.”