Many persons are confused about installing some facebook features on their websites without editing the code. The author has written this blog to help readers know how to install facebook pixel, the facebook messenger customer chat plugin, as well as facebook standard events using the Google Tag Manager that was built by Google. First, one has to install Google Tag Manager on his website because this will make enhancements to his marketing analytics. Using the Google Tag manager a website administrator can track actions that are performed on the website such as page views and page clicks. Then he can send that data to facebook or Google analytics for more analysis on it. Because many social media marketers don’t know how to fiddle with the code on their websites because they are using a CMS, facebook has made it easier to integrate its features with Google Tag Manager. The author enumerates steps to take to install and use the Google Tag Manager. The next step is to set up the Facebook pixel. This is necessary so as to know how visitors to your site coming from facebook are interacting with your site. Then the author gives the steps to take to install the facebook pixel code on a website along with other facebook features.
- For one to be able to add enhancement to his marketing analytics such as being able to track page views and clicks, he needs to use Google Tag Manager.
- Digital marketers and social media marketers can equally use the Google Tag manager tool and you can share data with Facebook or Google.
- The facebook pixel tool when installed on a website will help a marketer and advertiser to have a clear picture of how customers interact with his website.
“Facebook is aware that sometimes you can’t install their code, or may be using a more complex CMS on a website and don’t want to fiddle with it. So they’ve made sure several of their features integrate with software like Google Tag Manager.”