Covid-19 pandemic offers an opportunity to view, review and revise your marketing plan by adopting a different perspective. As some industries like hospitality, restaurants and travel are hit really hard, it is obvious that their content marketing initiatives set in motion before pandemic do not generate leads. Your marketing approach needs to recognize the changing needs of your audience, so analysis of your current plan is the first step – assess what is currently working and what is simply not appropriate at this time. Increase your blogging effort which will add or increase relevancy of your brand. The leverage and the power that e-mails still have should not be neglected. They are still a powerful marketing tool with an above average marketing return on investment. Another important marketing channel is video which is also often pushed aside as irrelevant. Utilize YouTube which has almost two billion users and worldwide reach. Remember that many of your customers may have some extra free time nowadays – it would be great if you could have them dedicate some of that free time to your content and your brand.
- The audience for any type of content marketing is more anxious and scared than ever before, and heavy-handed sales pitches will quickly alienate them.
- Blogging can be a good way to connect to your audience and offer them reassurances, while also staying relevant.
- “How Are You” content, whether in the form of a video, an email, or something else, should clearly express concern for your customers’ wellbeing.
“There are certain industries (e.g., restaurants, hospitality, real estate, transportation, travel) that have been hit the hardest by the pandemic.”