Google Analytics reports are very useful because they contain all the information you could ever use, but they’re also so full of information that you can get lost easily. Because marketing moves fast, you have to know how to get the information you want from these reports without getting lost. Here are five useful Google Analytics reports and how you can use them to inform your marketing strategies. These useful reports include In-Market Segments, Site Search, and more.
- The In-Market Segments report helps you understand which market segments are associated with the visitors who actually turn into buyers.
- Referrals reports show you which emails are sending visitors to your page, and whether or not those users are buying anything.
- Geo-Location reports let you see how customers from different cities interact with your site.
“By utilizing this Google Analytics report, you can understand how users are searching to find what they need on the website.”