Looking at a Google analytics report can be overwhelming for anybody to look at, there is so much information there and you’re probably not sure what to do with it all. There are five different reports that you can do to help make the information clearer and help you to decide what you should do with that information next. Like, you may notice that some consumers are visiting your site more than others and that those that visit often make a purchase. You can gather that information and use it to expand your reach even more.
- It is important to pay more attention to a target audience. This is done by using the In-market Segments Report.
- A key report is the Site Search Report, which will demonstrate how users will use your site and interact with keywords.
- A key goal of marketing is creating a conversion analysis, and this can be done in Google Analytics with e Conversions Report.
“Because YouTube and Display campaigns have different goals and objectives than Search campaigns, having a holistic view of how long it takes a user to eventually make a purchase after seeing one of these ads is beneficial.”