Thanks to recent innovations by Google, there are now more ways to maximize your paid per search advertising campaigns. One helpful tool that is now available is the ability to segment prior customers and streamline their processes on your website. You can also make use of existing audience lists, create new lists based on different areas of your website, keep on the lookout for in-market audiences, and embrace an audience-centered point of view and campaign structure. After all, audience management and keyword selection go hand-in-hand.
Key Takeaways:
- Make sure that you have specific sitelinks that will link your PPC audience to help pages that can help them navigate your website.
- Creating paid search audiences is a great way to cater your website’s content specifically to each viewer’s needs so that they have a larger chance of purchasing the product.
- Having a structure that involved a lot of direct customer engagement and communication will result in your PPC audience feeling a lot more catered to.
“With Google’s latest audience targeting solutions, we now have a perfect set of tools for smarter campaigns and better synergies with other online channels.”
Read more: https://www.searchenginejournal.com/ppc-audience-strategy-ideas/213604/
