In today’s market based Internet driven environment, it is very important to have a comprehensive blogging strategy. Key reasons are that you can help build up your brand name, increase authority and leadership as well as increase traffic captured by search engines. In addition, effective blogging can help you develop an engaged community. Finally, blogging can generate organic leads for your business. Having a well thought out blogging strategy is a critical element to getting your business going however putting it into action is where the pay off starts.
- Having a blogging strategy helps to create a powerful brand image that tells clients who you are, what you stand for, and how you can help them.
- You can incorporate SEO into your blogging strategy by thinking about keyword phrases, headers, tags and links.
- Strategic blogging will generate leads if your “lead magnet” is interesting and not self-serving.
“But blogging, like any business activity, needs to have both a purpose and a plan to ensure you are getting the best results from the time and resources invested.”