Social media marketing can be much more efficient with just a few techniques that give your brand personality. Fitting in with the average social media user such as when Pop Eyes took digs at other brands makes the brand seem more like a person than just a corporation trying to take money. Articulate your brand by introducing memes without trying to hard to seem hip. Also encourage users to be part of the conversation so their input feels validated.
- Social media can be a great stage for a marketing campaign, especially if it goes viral.
- You should always back up your campaign with a solid and well-researched project.
- Make sure the core message of your brand comes across well, and more.
“Popeyes’ humorous response led to widespread support for the brand, and further fueled a national conversation about which sandwich was better.”